Page 1
Life is a nice mess.
Cups go over. Pans get ‘left to soak’. Somebody walks through the garden and straight to the biscuit tin. That is not failure. That is a home being used.
We’re not going to pretend.
Your home is not a show home. Neither is anyone’s. That’s the whole idea.
Page 2
Draw it. Don’t hide it.
Most cleaning brands show you a gleaming counter. We put the mess on the bottle instead: a hand-drawn spilled cup, a crust, an odd sock, garden hands, the ring. If you know which mess it’s for, you know which bottle to grab.
Page 3
Leave them out.
Matte bottles in terracotta, olive, mustard, charcoal and cream. Bold caps, NICE over MESS. Made to sit on the counter, by the tap and on the bath ledge, not under the sink with the old sponges.
Page 4
Say it plainly.
We call it plant-based home care because that’s what’s on the pack. We’ll tell you more, ingredients, packaging, refills, as soon as we can show the detail behind it. Not before.
Five messes, five bottles
Get on the mess list.
New bottles, refill news when it is real, and a monthly drawing of a mess someone sent us. No spam. We are too busy wiping things.